Privacy Policy – 1ong777 Malaysia Betting Platform

1 Introduction

1ong777 ("Company", "we", "us", "our") operates the online sports betting and live casino platform accessible at https://1ong777.cam. We are committed to protecting the privacy and personal data of all players, visitors, and users ("you", "your") who interact with the 1ong777 Platform and its associated services.

This Privacy Policy ("Policy") describes how 1ong777 collects, uses, stores, shares, and protects personal data in connection with the operation of the Platform. It applies to all users accessing 1ong777 from Malaysia — including players in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations from which access is permitted.

By accessing the Platform, registering an Account, or using any of the Platform's Services, you confirm that you have read and understood this Policy and consent to the collection, use, and processing of your personal data as described herein. If you do not agree to this Policy, you must not use the Platform.

Your privacy matters to us. We do not sell your personal data to third parties for their own marketing purposes. We process your data only for the purposes described in this Policy and where we have a valid legal basis to do so.

2 Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

Term	Meaning
"Personal Data"	Any information that identifies or can be used to identify a natural person, directly or indirectly, including name, identification number, contact details, IP address, and financial account information.
"Processing"	Any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure, or destruction.
"Data Controller"	1ong777, which determines the purposes and means of processing Personal Data collected through the Platform.
"Data Subject"	The individual to whom Personal Data relates — in this context, the Player or visitor using the 1ong777 Platform.
"KYC Data"	Identity and address verification documents submitted by Players in connection with Know Your Customer obligations, including copies of identification cards, passports, and proof of address.
"Cookies"	Small text files placed on your device by the Platform to store session information, preferences, and usage analytics.
"Third-Party Processors"	External entities engaged by 1ong777 to process Personal Data on its behalf, including payment processors and fraud prevention providers.

3 Data We Collect

1ong777 collects Personal Data through various channels, including account registration, platform usage, customer support interactions, payment transactions, and KYC verification processes. The categories of data we collect include:

3.1 Registration & Account Data

Full legal name and date of birth
Username and encrypted password
Email address and mobile phone number
Residential address, including postcode and state within Malaysia
Nationality and identification number (Malaysian MyKad or equivalent document)

3.2 Financial & Payment Data

Bank account details registered for deposit and withdrawal purposes (Maybank, CIMB, Public Bank, Hong Leong, and other Malaysian banks)
E-wallet identifiers linked to Touch 'n Go eWallet, Boost, GrabPay, and DuitNow accounts
Transaction history including deposit amounts, withdrawal requests, and wager records in MYR
FPX transaction references and DuitNow transfer confirmations

3.3 KYC Verification Data

Copies of government-issued identity documents (MyKad, passport)
Proof of address documents (utility bills, bank statements not older than 3 months)
Selfie or live photograph taken during identity verification processes
Source of funds declarations where required by compliance obligations

3.4 Technical & Usage Data

IP address, device identifiers, and browser type and version
Operating system and device model
Pages visited, session duration, and clickstream data
Game play history, betting activity, and live casino session records
Login timestamps and geographic location data derived from IP address

3.5 Customer Support Data

Live chat transcripts, email correspondence, and support ticket content
Details of complaints, disputes, and their resolutions
Survey responses and voluntary feedback submitted by Players

4 How We Process Your Data

1ong777 processes your Personal Data for the following purposes:

Purpose	Data Used
Account creation and management	Registration data, contact details, date of birth
Identity and age verification (KYC)	Government ID, proof of address, selfie images
Processing deposits and withdrawals	Bank account and e-wallet details, transaction history
Fraud prevention and security monitoring	IP address, device data, login history, transaction patterns
Anti-money laundering compliance	KYC data, transaction history, source of funds information
Responsible gambling monitoring	Betting history, deposit frequency, session duration data
Customer support and dispute resolution	Support transcripts, account data, transaction records
Platform analytics and improvement	Usage data, session data, clickstream analytics
Marketing communications (where consented)	Email address, betting preferences, promotional eligibility

5 Legal Basis for Processing

1ong777 processes your Personal Data only where we have a valid legal basis to do so. The legal bases on which we rely are:

Contractual necessity: Processing required to perform our contract with you — including operating your Account, processing bets, handling deposits and withdrawals, and providing customer support.
Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering (AML) legislation, Know Your Customer (KYC) requirements, and regulatory reporting obligations.
Legitimate interests: Processing necessary for our legitimate business interests, including fraud detection and prevention, security monitoring, platform analytics, and responsible gambling risk assessments — provided these interests are not overridden by your rights and freedoms.
Consent: Where we rely on your consent — for example, to send promotional emails or push notifications — you may withdraw that consent at any time by contacting customer support or adjusting your account notification preferences.

6 Data Sharing & Disclosure

1ong777 does not sell, rent, or trade your Personal Data to unaffiliated third parties for their own commercial or marketing purposes. We may disclose your Personal Data to the following categories of recipients, strictly for the purposes described in this Policy:

Payment processors and e-wallet providers: Including operators of Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and partner Malaysian banks, solely to facilitate payment transactions in MYR.
KYC and identity verification providers: Third-party services engaged to verify identity documents and conduct age verification checks on behalf of 1ong777.
Fraud prevention and security analytics providers: Services that assist in detecting, investigating, and preventing fraud, account takeovers, and other suspicious activity.
Cloud infrastructure and hosting providers: Secure data centre operators engaged to store Platform data, subject to data processing agreements and confidentiality obligations.
Regulatory and law enforcement authorities: Where we are legally obliged or permitted to disclose data in response to lawful requests, court orders, or regulatory investigations.
Group companies and affiliates: Where 1ong777 operates as part of a corporate group, affiliated entities may access data for internal compliance, audit, and risk management purposes, subject to equivalent privacy standards.

Data Processing Agreements: All Third-Party Processors engaged by 1ong777 are required to enter into data processing agreements that impose obligations equivalent to or stricter than those set out in this Policy. We do not permit Third-Party Processors to use your data for their own independent purposes.

7 Cookies & Tracking Technologies

The 1ong777 Platform uses cookies and similar tracking technologies to provide a functional, secure, and personalised user experience. Cookies allow us to remember your preferences, maintain your logged-in session, and collect anonymised analytics data that helps us improve the Platform.

Cookie Type	Purpose	Can Be Disabled?
Strictly Necessary	Session management, authentication, security tokens, and fraud prevention. Essential for the Platform to function.	No
Functional	Language preferences, display settings, and remembered login details (where you opt in).	Yes
Analytics	Anonymised usage statistics, page performance metrics, and session heatmaps used to improve the Platform.	Yes
Marketing	Tracking of promotional campaign performance and personalised offer delivery, where you have consented.	Yes

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may limit the functionality of the Platform. For detailed guidance on browser-level cookie controls, refer to the help documentation of your preferred browser.

8 Data Retention

1ong777 retains your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with applicable legal, regulatory, and audit requirements. The following general retention periods apply:

Account and registration data: Retained for the duration of your Account and for a minimum of 5 years following Account closure, in accordance with anti-money laundering record-keeping obligations.
Transaction and financial records: Retained for a minimum of 7 years to satisfy financial reporting and AML compliance requirements.
KYC documents: Retained for a minimum of 5 years from the date of Account closure or the date of the last transaction, whichever is later.
Customer support records: Retained for 3 years from the date of the last support interaction, or longer if records are relevant to an ongoing dispute.
Technical and usage data: Anonymised or pseudonymised analytics data may be retained indefinitely for platform improvement purposes.
Marketing consent records: Retained for as long as your consent remains active, plus 3 years from the date of withdrawal, as evidence of your consent.

Following the expiry of the applicable retention period, Personal Data is securely deleted, anonymised, or otherwise rendered irrecoverable, in accordance with industry-standard data destruction practices.

9 Data Security

1ong777 implements technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration, and disclosure. Our security infrastructure includes:

256-bit SSL/TLS encryption for all data transmitted between your device and the 1ong777 Platform.
Encryption at rest for sensitive data stored on our servers, including financial records and KYC documents.
Access controls restricting internal access to Personal Data on a strict need-to-know basis, enforced through role-based permissions.
Two-factor authentication (2FA) available to all Players for account login security.
Regular security audits and penetration testing conducted by qualified independent security professionals.
Intrusion detection systems monitoring for anomalous access patterns and potential breaches around the clock.

Data Breach Notification: In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, 1ong777 will notify affected Players without undue delay through the email address registered on their Account, and will report the breach to the relevant supervisory authority where required by applicable law.

10 Your Rights as a Data Subject

Subject to applicable data protection law and any overriding legal obligations, you have the following rights in relation to your Personal Data held by 1ong777:

Right of Access

Request a copy of the Personal Data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete Personal Data.

Right to Erasure

Request deletion of your data where we no longer have a valid basis to retain it.

Right to Restrict

Request that we limit processing of your data in certain circumstances.

Right to Portability

Receive your data in a structured, machine-readable format where technically feasible.

Right to Object

Object to processing based on legitimate interests, including direct marketing.

To exercise any of these rights, please submit a written request to our customer support team via the contact details set out in Clause 15. We will respond to all valid requests within 30 days. Where a request is complex or numerous, we may extend this period by a further 60 days, in which case we will notify you accordingly.

Please note that certain rights are subject to limitations where overriding legal obligations require us to retain or continue processing your data — for example, AML record-keeping requirements that mandate retention of transaction records for a minimum period regardless of a deletion request.

11 International Data Transfers

The 1ong777 Platform may process or store Personal Data on servers located outside Malaysia. Where we transfer your Personal Data to recipients in other countries, we take appropriate steps to ensure that your data receives an equivalent level of protection as it would within Malaysia.

Safeguards implemented for international transfers include contractual data protection clauses in agreements with Third-Party Processors, transfer to countries with adequate data protection regimes, and reliance on the Privacy Shield framework or equivalent mechanisms where applicable.

If you have questions about the safeguards applied to international transfers of your data, you may request further information through the contact details in Clause 15.

12 Minors & Age Restriction

The 1ong777 Platform is strictly intended for persons aged 21 years and above. We do not knowingly collect, process, or retain Personal Data from individuals under the age of 21. If we become aware that we have inadvertently collected Personal Data from a minor, we will immediately delete all such data and suspend the associated Account.

Parental Responsibility: If you are a parent or guardian and believe that a minor in your care has registered an Account or submitted Personal Data to 1ong777, please contact our customer support team immediately. We will take prompt action to remove the data and close the Account.

Age verification is conducted as part of our KYC process. Players who cannot provide satisfactory proof of age will have their withdrawals suspended pending verification, and Accounts found to belong to persons under 21 will be closed immediately with all funds forfeited in accordance with our Terms & Conditions.

13 Third-Party Services & Links

The Platform may integrate with or reference third-party services including payment gateways operated by Maybank, CIMB, Public Bank, Hong Leong, Touch 'n Go, and other Malaysian financial institutions. These services operate under their own privacy policies, which govern the processing of any personal data you submit directly to them.

1ong777 is not responsible for the privacy practices of any third-party service providers or their websites. We encourage you to review the privacy policies of any third-party services through which you transmit personal data in connection with your use of 1ong777.

14 Policy Amendments

1ong777 reserves the right to update or amend this Privacy Policy at any time in response to changes in applicable law, regulatory guidance, platform functionality, or internal data practices. The date of the most recent revision is displayed at the top of this document.

Where material changes are made to this Policy — including any change to the types of data we collect, the purposes for which we process it, or the rights available to you — we will notify registered Players via the email address on file or via a prominent notice on the Platform homepage, no less than 14 days before the change takes effect.

Continued use of the Platform following the effective date of any amended Privacy Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you must discontinue use of the Platform and may request Account closure through our customer support team.

15 Contact Us & Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or the processing of your Personal Data by 1ong777, please contact our Data Protection team using the details below:

Data Protection Contact — Email

[email protected] (plain text — not a clickable link)

Live Chat Support

Available 24/7 via the Platform live chat widget — English, Bahasa Melayu, and Mandarin Chinese.

Response Commitment

Privacy-related requests and complaints will receive an initial response within 5 business days. Full resolution within 30 days unless the complexity of the request requires an extension.

If you are not satisfied with our response to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction. Players in Malaysia may refer to the Personal Data Protection Department (PDPD) under the Ministry of Communications and Digital for guidance on data subject rights under the Personal Data Protection Act 2010 (PDPA).